You want to give an impression of organisation and order.
#A good first impression quotes professional#
If you offer, for example, a professional service, then you should create a brand that is neat and nicely laid out. The way you design your branding depends on your target audience. Related: Digital PR vs Traditional PR: Which Is Best For Your Business? There are other elements of design you also need to keep an eye out for. Therefore, you should ensure that you hire someone with specialised skills in design.įor example, when designing a web page for your brand, it is vital that everything is aligned with the call to action. In a study conducted by Stanford, it was found that the majority of users make judgments about an organisation’s credibility based on the design of its branding. There have been many studies done on determining the success of a brand based on its design. The appearance of your brand is extremely pivotal to your success.
To this part of your audience, you need to present a professional image of yourself and detail how your brand identity has everything that they need as a solution to their conundrum. Since they will be aware of the problem, you do not need to be as concerned with presenting the issue in its entirety. This is where it is useful to present the testimonials endorsements that we mentioned previously.įor those of your audience that constitutes the second group, you need to present a professional image of yourself. The truth is that there are many scams out there, especially on the Internet. The next question that your audience will ask is whether or not the product or service you are offering is authentic. If you do not give a good enough explanation and do not make the problem evident in the first place, then it will confuse the audience and create a negative first impression. When catering your branding to this group, you need to make it very clear in regards to why the problem should be taken seriously by them. Looking back, especially those in the first group, who are not aware of the problem and the solution, will be asking many questions in regards to your branding. The audience has many instinctive questions when they see any branding. Verified by big corporations, endorsements on your website is another way to show high social proof to potential customers.Ĭustomers will think that if big brands have endorsed this specific brand then why shouldn’t they?Įndorsements go a long way in creating a positive first impression. Having a page on your website detailing all the great testimonials you have received can be a good idea. Reviews, testimonials, and endorsements carry much weight with consumers nowadays. In fact, it has been found that 61% of customers read reviews of a product before going through with their purchase. If worst comes to worst, then stock photos are also a decent solution to acquiring pictures of decent quality. If this is beyond your budget range, then you should ensure that the pictures you include in your branding are taken by a high-quality camera.
Ideally, you should hire a professional photographer or a good graphic design services agency who knows what they are doing. Since brand images are processed too quickly, hence leading to very fast first impressions being formed, you need to include high-quality photos in your branding. There is a good reason for this as it is estimated that images are processed 60,000 times faster than text in the brain. One of the most effective types of media used in branding is pictures.
The quality of your branding is essential to your success. Most possible this will turn into a substantial lead. You need to create the familiarity they will already have about the topic with them and have a call to action. Typically, for the first group, you will need to make the person aware of the problem and offer your solution for it.Ī person from the second group can watch an ad and then go to a landing page, where a more conversational tone is created. In general, you will be trying to target two types of people to create a first impression on:ġ – Someone who is unaware of the problem and solutionĢ – Someone who is aware of the problem and is looking for a solution
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