"Scents and Senses," in WWD, 18 July 1997.īorn, Pete, "Alfred Sung's Shi -Balance of Nature," in WWD, 28 July 2000. "Sung Staying Pure with Latest Fragrance," in WWD, 27 June 1997. Larsen, Soren, "Sung's Forever Slated for Fall," in WWD, 31 March 1995.
ALFRED SUNG LICENSE
Socha, Miles, "Sung Returns to Apparel with Bridge License Deal," in WWD, 3 August 1994. Wickens, B., "Sung Also Rises," in Macleans, 12 September 1994. Hastings, N.J., "Sung Style: Like His Fashions," in Chatelaine, January 1989. MacKay, G., "Alfred Sung: The New King of Fashion," in Macleans,īennett, J., "Designs for an Empire," in Macleans, 15 December 1986. Awards: Named one of the Top Ten New Designers by Saks Fifth Avenue, 1981 HBA International Package Design award, for Shi fragrance, 2000. filed for bankruptcy, 1997 fragrances include: Sung, 1986 Forever, 1995 Pure, 1997 Shi, 2000. and bought back licensing agreements from Etac, 1994-95 signed new bridge licensing agreement, 1994 Alfred Sung Collections Ltd. to make and market the Alfred Sung line and Sung sportswear, 1991 Etac went bankrupt, 1994 Sung and the Mimran Group formed Alfred Sung Collections Ltd. opened own boutique, Moon partnered with Joseph and Saul Mimran to form Monaco, 1979 first women's fragrance, 1986 licensed with Etac Sales Ltd. Career: Worked in New York City Garment District, late 1960s-early 1970s moved to Toronto, 1972 worked on Spadina Avenue for Lindzon Ltd. Education: Studied fashion design at Chambre Syndicale de la Couture Parisienne, Paris studied one year at Parsons School of Design, New York, 1967-68. If you are interested in exploring the brand's offerings, we recommend the relevant online stores (Saks Fifth Avenue, Macy's, Nordstrom, Bergdorf Goodman).Born: 26 April 1948, in Shanghai, China immigrated to Paris, 1966 immigrated to Canada, 1972. The label "Alfred Sung" expanded its range again to carry furs, luggage, leather goods, and a home collection. Following a smashing success, other perfumes followed, such as "Shi Alfred Sung" (2001), "Alfred Sung Paradise" (2003), and also "Jewel Alfred Sung" (2005). Thus, "Alfred Sung" was able to simultaneously feature his prêt-à-porter fashion, bridal collections, and accessories (eyeglasses, sunglasses, watches, bridal jewelry, menswear, etc.) in Canada and the US.Īfter being declared King of the Canadian Fashion Industry in 1983, the designer launched his first fragrance "Sung by Alfred Sung" in 1986. Due to the great demand for Sung's fashion in Canada, the label opened abroad in the US in 1981. In 1972, Sung moved to Toronto, where he opened his first fashion boutique.Īlfred Sung entered into a partnership with Saul and Joseph Mimran in 1980 to form "Monaco Group Inc." to be the company distributing his collections. Because of his creative talent, Sung studied fashion design at Chambre Syndicale de la Couture Parisienne and then tried his first steps as a designer in New York. Sung was born in 1948 and grew up in Hong Kong. The entrepreneur creates and sells women's and men's clothing lines, fashion accessories, a home collection, and numerous fine fragrances. The portfolio of the label "Alfred Sung" is impressively broad.
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